I want to continue to write about SEO, which is the most important feature to grow your blog. A few months ago I installed a new plugin to my WordPress: Yoast Seo. It is very important to take care of the contents and of the keywords to get more visibility on search engines. To find new followers we need to consider many aspects. Seo it is the basic one, but it includes many rules. Only if you follow all of them you can reach your goal.
That is why it is useful to have a plugin that helps you to check carefully each aspect of your post before publishing it. This is what Yoast Seo does. I was searching for something like that and I started to surf the internet. The answer came quite fast because it looks like Yoast Seo is the best program in its field. Maybe you already know and use it. If not I suggest you install it, as I did.
The benefits of Yoast SEO
The free version that I am using is a bomb. I noticed some improvements to my blog because I got more traffic. Yoast Seo didn’t give me the chance to be in the first place of the search results, but surely it brought me more visibility. It is not the plugin that catches visitors, but with the tips and the tools, it gives the chance to climb the ranking on the search engines. Adjusting the contents to the Seo rules I can easily match with the keywords searched by people.
If you want to improve your blog posts, Yoast Seo is one of the best plugins you need. What it does for you. I want to go deep into the single benefits, but before I want to specify that it is an instrument, so it doesn’t do the job in your place. You need to work hard to prepare the articles. Keep it in your mind because you can get benefits if you unite your activity to the one made by Yoast Seo.
Yoast Seo for bloggers
The free version of Yoast Seo has a lot of features:
a) it gives the keyword optimization for one keyword or a key phrase;
b) there is a Google preview;
c) Yoast Seo check the readability with the calculation of the Flesch Reading Ease Score;
d) for every single page on the blog I can determine the taxonomy, starting from the choice of the primary category for each post;
e) there is the chance to work on canonical URLs to avoid the duplication of content, that usually confuses Google;
f) as you know WordPress now offers the option to work with the classic editor and with the Gutenberg system. Yoast Seo works with both;
g) even if you are not an expert about blog management and you don’t know what robots.txt, .htaccess files, permalink, and sitemaps are, it checks all the technical stuff. This makes you sure that everything works properly;
h) every 2 weeks Yoast Seo is updated to match with Google’s algorithm, in this way it helps you to get ready to match with Google’s rules.
Yoast Seo Premium
Like all these types of services, it offers a Premium version with more tools and a fee. I am considering now to upgrade to get more benefits. The cost is 79 Euro per year for one website. It is not too much considering the support received by this program. What does it guarantee more than the free version? Now I am going to answer this question.
a) the keyword optimization includes more keyword and key phrases, plus synonyms and related keywords in all word forms;
b) Yoast Seo Premium gives you the preview of your page not only on Google but also on Facebook and Twitter;
c) for the internal links adding it gives you some suggestions about the best-related posts;
d) the plugin shows the 5 word or phrases more use on your pages, to check if they match with the chosen keywords;
e) Yoast Seo Premium offers a redirect from the old URLs to the new ones avoiding the error 404 Not Found page;
f) you have the chance to export a CSV file to have an overview of the keywords and Seo score
g) in the end they give you 24/7 support and they give you a version without any ads.
Readability and focus keywords
The free version of Yoast Seo is going to check many elements and when you finished writing a post you can see the results. The plugin underlines what is good and what has to be improved or solved. What are the main elements analyzed?
a) Flesch Reading Ease
b) Passive voice
c) Consecutive Sentences
d) Subheading distribution
e) Paragraph length
f) Sentence length
g) Transition words
a) Outbound links
b) Internal links
c) Keyphrase in introduction
d) Keyphrase length
e) Keyphrase density
f) Keyphrase in the meta description
g) Meta description length
h) Previously used keyphrase
i) Keyphrase in subheading
l) Image alt attributes
m) Text length
n) Keyphrase in the title
o) SEO title width
p) Keyphrase in slug
I am not an expert, but I am strongly convinced to suggest you the use of Yoast Seo by my direct experience. There are the main points in the post, but if you want to go deep, I will be happy to answer your questions. As much as I can with my small competencies, I will be glad to give you more details. Feel free to write your doubts and questions in the comments. Also, if you want to add more from your experience and knowledge do it in the comments.
Don’t forget that plugins are very important because they allow you to get a lot of benefits. But Seo is the first step. I tried Yoast Seo and also others, but this one is really the only one, I think, perfect for all bloggers. You want a good result in growing the traffic to your website, therefore you need to focus on Google’s algorithm. This plugin will allow you to set up your post for the search engines. You have to work on content anyway. Then I will share something also about social networks.