Tag Archives: seo

Blog: revive old posts

Here you have some other tips about the blog. Your blogging life belongs to your activity, but one of your goals is related to the traffic. You need to grow the number of your followers if you want to have success. Actually, I consider increasing the number of readers a result. I mean, why to write if people don’t read the post? But how can they read the articles, if they don’t even know about you and your blog? That’s the question.

SEO is the answer, you need to follow the search engine rules to be more visible on the internet. One of the things you can do with your blog is to revive the old posts? How? There are some steps you need to take into consideration, but mainly you have to do two things. Update them and then share. Easy? Yes, it is, but you have to be careful to do it in the proper way.

Blog: post updating

The first step you have to do is to update the old posts of your blog. Not always it is necessary to write them again, but just to make some change. For instance to remove dates, if it has sense, or to update an image or some information. Remove what it is not useful anymore and replace that. In this case, you will obtain a post ready to be shared again. It becomes interesting and useful especially for the people who haven’t read it.

Are the posts of your blog still valid? Maybe you can add something more because there is some information not available when you wrote the article. So add them in the way you think more proper inside the old post. Keep in mind the needs of your readers and the ones of Google (keywords search). If you have doubts check them on Google Search Console. Them you are ready to share.

Rewrite the old blog posts

Some other posts of your blog are written may be more than one year ago, so you didn’t apply some basic principles. The Google algorithm is changed and you need to consider specific SEO elements and to insert them in your article. In this case, you have to rewrite your blog post. It is the best way to make it visible on the various search engines like Google, Yahoo, Bing and so on.

You need to make your blog post able to answer the biggest number of queries. Before to act check your ranking on Google. Why? Because you don’t have to lose the results acquired. After that work on the post rewriting, the optimization of meta tags, images, and improvement of the internal links. You can also add other sources. The goal is to make a positive transformation of the articles not any more interesting for the search engines.

What to check about old contents

Proceed for steps. First of all use Google Pagespeed Insight. It gives you an overview of the problems that your website can have. The tool explains you also the improvement and the solutions to adopt. The time to charge a person is obviously one of the most important features to get traffic. Then check the links, because maybe some of them are not any more valid. Use wave.webaim.org to verify the links.

Drive traffic to the refreshed contents

Now it is time to attract visitors. You got followers during the past months or years and maybe they lost your first posts. So you have to propose your revived articles to them. How? Share them on your social profiles, send push to subscribed followers and promote the posts with a newsletter. Google will read your posts, so in next days you will get visits to those articles. Don’t forget to optimize Title, tags, and meta description. Yoast Seo can help you.

Delete what is unuseful

You should have a plan to publish your articles, but time to time it happens to post something by chance. If it doesn’t make any more sense or if these contents are not useful, you have to delete them. Keep only what is part of your SEO goals. The strategy has to be clear and what it is not part of it, has to be removed. Keep this tip in mind, because the traffic to your blog depends also on that element. For example, if you post wishes and press releases, the attention lasts for a few days.

Last tips

I can suggest you post fewer articles, but to take care of their structure. If you have doubts about the post to cancel, ask an SEO expert. Because you can have damages instead of benefits. Before to write new text, check the old one, so you can use all the resources. You have to maximize the results. This is something I learned recently and I am working on it. I am having the first results.

SEO for Dummies

When I have read the title I thought that was for me. Am I a dummy. I don’t think so, but when I started my blog adventure in this field I was like that. SEO for Dummies is a great book because it explains very well the strategies and also the reasons why you should act online in a certain way. This book is a step by step guide for beginners.

The text covers all the aspects and it provides index and references. So it is easy to read and also you have the chance to go deep into each topic. Usually, the textbooks are a little bit difficult to read cover to cover. Authors tend to take a tactical approach to the topic instead of an abstract or strategic one. The book SEO for Dummies is completely different.

SEO for Dummies: contents

I can confirm that SEO for Dummies is a solid book that provides detailed and code-level recommendations for all the most important elements in SEO. Peter Kent goes from the industry to the site to the page to the code. The author has a coders perspective on most of the topics, which is helpful when SEOs needs to generate understanding and support with their organizations.

The book gives you the knowledge you need to prepare your blog for the search engine optimization. For some information, especially regarding the algorithm of Google is a little out of date, but only in references. Because some of the mentioned websites and resources are no longer available. Some of them do not exist anymore. Despite this element, SEO for Dummies is a useful book. Especially if you want to enter in SEO marketing.

Why read SEO for Dummies

I am suggesting you read SEO for Dummies because it represents your new bible for SEO. If you want to grow your blog you need to apply all the SEO rules and this book reveal you the secrets. You will be guided in the strategy and you will get all the tools you need to have success. It is, as I wrote, quite easy to be understood and it is also complete.

The text is an Amazon Best Seller rank, so this gives you the idea of its importance. Peter Kent, the author, is a consultant for companies and especially in the e-commerce sector. He started to work on the internet in 1993 and he worked for Amazon, Zillow, Avvo, Honey Baked Ham, TowerRecords.com and other big and important companies based on the internet. He is also a trainer and he teaches SEO to various size companies. This says a lot why read SEO for Dummies. As I did. I tried to explain it in my video.

Seo for Dummies

Seo books

In my previous posts, I wrote about the search engine optimization. Now I want to focus on Seo books. Yes, surfing the internet you can easily find websites that reveal to you a lot of strategies, but a book is generally more complete. Despite I am not an expert, I learned that it is very important to study a lot to manage a blog. I mean, it is something personal to share contents, but if you want to find readers and increase your numbers you need something more than quality content.

It is like to sell the best product in the world. If people don’t know it, you will never succeed in your business. Talking about blogging the theme is the same. Seo books help you to go deep into the topic and to get a real strategy. In fact, to make a plan to prepare Seo for your blog you need more than a couple of tips or a plugin. It is a matter of method.

Seo books 2019

There are several Seo books that I have read in these months and in the last days as well. The first one that I want to recommend to you is SEO 2019. There were also the previous year’s editions, but of course, you need to read the updated one. Its cost is low and it is available on Amazon. Let me give you some more details. Starting with the author, an expert in the field.

The subtitle is “Learn search engine optimization with smart internet marketing strategies” and it includes a step by step strategy. Therefore you can easily follow the tips and apply them as described by the writer of one of the best Seo books of the last years. His name is Adam Clarke. Have you ever heard or read about him? No? So I can easily write a couple of lines about him. It is quite simple to understand who is Clark only explaining what he does.

SEO 2019

If you go on Amazon you find it in the best sellers, with raking #1 in Seo books. You can choose among the different versions: analog, Kindle and Kindle Unlimited versions. The price is $7.99. A cost that you can face considering the benefit that you can have reading it and using the tips included. But let me go to the question: who is Adam Clarke? He spent the last ten years doing counseling on many major brands to build their websites. He claims regularly reach the number one slot on Google.

SEO 2019 is recommended, among the Seo books, for the bloggers at the beginning and for the experts. Also who has experience in the marketing online can find much useful information and advice. The first thing you can learn concern Google’s latest algorithm updates. So you have the hints to write your posts in the proper way to be visible on the search engine.

Avoid the penalties

Clarke gives the method you should follow to avoid Google’s penalties. He fixed a strategy for optimizing contents in the proper way. The author uses scaleable techniques for all types of businesses, of any size. He also explains sophisticated SEO topics without resorting to industry jargon. These aspects are not common online and especially they are not inside the most common articles spread on different field’s websites. That’s why this is the first of the Seo books I want to suggest.

It is not finished. In the book, you can find many topics like web analytics, keyword research, and link building. Then Clarke gives you the way to optimize any type of text for the best Seo results. Take your time and read SEO 2019, you will thank me. I am sure of it. Stay tuned, I will write more about this topic.

Yoast Seo: your next plugin

I want to continue to write about SEO, that is the most important feature to grow your blog. A few months ago I installed a new plugin to my WordPress: Yoast Seo. It is very important to take care of the contents and of the keywords to get more visibility on search engines. To find new followers we need to consider many aspects. Seo it is the basic one, but it includes many rules. Only if you follow all of them you can reach your goal.

That is why it is useful to have a plugin that helps you to check carefully each aspect of your post before to publish it. This is what Yoast Seo does. I was searching for something like that and I started to surf the internet. The answer came quite fast because it looks like Yoast Seo is the best program in its field. Maybe you already know and use it. If not I suggest you install it, as I did.

The benefits of Yoast SEO

The free version that I am using is a bomb. I noticed some improvements to my blog because I got more traffic. Yoast Seo didn’t give me the chance to be at the first places of the search results, but surely it brought me more visibility. It is not the plugin that catches visitors, but with the tips and the tools, it gives the chance to climb the ranking on the search engines. Adjusting the contents to the Seo rules I can easily match with the keywords searched by people.

If you want to improve your blog posts, Yoast Seo is one of the best plugins you need. What it does for you. I want to go deep into the single benefits, but before I want to specify that it is an instrument, so it doesn’t do the job in your place. You need to work hard to prepare the articles. Keep it in your mind because you can get benefits if you unite your activity to the one made by Yoast Seo.

Yoast Seo for bloggers

The free version of Yoast Seo has a lot of features:

a) it gives the keyword optimization for one keyword or for a key phrase;

b) there is a Google preview;

c) Yoast Seo check the readability with the calculation of the Flesch Reading Ease Score;

d) for every single page on the blog I can determine the taxonomy, starting from the choice of the primary category for each post;

e) there is the chance to work on canonical URLs to avoid the duplication of content, that usually confuses Google;

f) as you know WordPress now offers the option to work with the classic editor and with the Gutenberg system. Yoast Seo works with both;

g) even if you are not expert about the blog management and you don’t know what robots.txt, .htaccess files, permalink, and sitemaps are, it checks all the technical stuff. This makes you sure that everything works properly;

h) every 2 weeks Yoast Seo is updated to match with Google’s algorithm, in this way it helps you to get ready to match with the Google’s rules.

Yoast Seo Premium

 Like all this type of services, it offers a Premium version with more tools and a fee. I am considering now to upgrade in order to get more benefits. The cost is 79 Euro per year for one website. It is not too much considering the support received by this program. What does it guarantee more than the free version? Now I am going to answer this question.

a) the keyword optimization includes more keyword and key phrases, plus synonyms and related keywords in all word forms;

b) Yoast Seo Premium gives you the preview of your page  not only on Google but also on Facebook and Twitter;

c) for the internal links adding it gives you some suggestions in relation to the best-related posts;

d) the plugin shows the 5 word or phrases more use on your pages, in order to check if they match with the chosen keywords;

e) Yoast Seo Premium offers a redirect from the old URLs to the new ones avoiding the error 404 Not Found page;

f) you have the chance to export a CSV file to have an overview of the keywords and Seo score

g) in the end they give you 24/7 support and they give you a version without any ads.

Readability and focus keywords

The free version of Yoast Seo is going to check many elements and when you finished writing a post you can see the results. The plugin underlines what is good and what has to be improved or solved. What are the main elements analyzed?

Readability:

a) Flesch Reading Ease

b) Passive voice

c) Consecutive Sentences

d) Subheading distribution

e) Paragraph length

f) Sentence length

g) Transition words

 

Focus keywords:

a) Outbound links

b) Internal links

c) Keyphrase in introduction

d) Keyphrase length

e) Keyphrase density

f) Keyphrase in the meta description

g) Meta description length

h) Previously used keyphrase

i) Keyphrase in subheading

l) Image alt attributes

m) Text length

n) Keyphrase in the title

o) SEO title width

p) Keyphrase in slug

 

 

Conclusions

I am not an expert, but I am strongly convinced to suggest you the use of Yoast Seo by my direct experience. There are the main points in the post, but if you want to go deep, I will be happy to answer your questions. As much as I can with my small competences, I will be glad to give you more details. Feel free to write your doubts and questions in the comments. Also, if you want to add more from your experience and knowledge do it in the comments.

Don’t forget that plugins are very important because they allow you to get a lot of benefits. But Seo is the first step. I tried Yoast Seo and also others, but this one is really the only one, I think, perfect for all bloggers. You want a good result in growing the traffic to your website, therefore you need to focus on Google’s algorithm. This plugin will allow you to set up your post for the search engines. You have to work on content anyway. Then I will share something also about social networks.

SEO: the keyword for the blog

Today I want to start a new series of posts not about travel, but about blogging. My first article will be SEO. An anacronym that every blog should contain. Before to go into the topic I want to explain something else. It is somehow related, don’t worry. Maybe you remember what I wrote as a goal for my the New Year: to add some posts about blogging life. This comes from different messages got from some of you.

The ones who wrote were asking some tips on how to increase visitors and visits number or how to use certain plugins. Well, I am not an expert at all and surely some of you are more aware of the use of WordPress or the internet in general. But since I am learning step by step, after one year of direct experience I can share what I did. Because reading a lot of technical articles I noticed that it is not always so clear. SEO is maybe the reason.

My research on SEO

 It is full of bloggers who explain what to do and how to obtain traffic, but most of them write directly to experts. Some others direct you to services that are not free to get a percentage. We all can easily understand the reasons and we have to admit it: we want to become famous, make money in sharing our experience and so on. I personally like to talk about my travel, but surely I would love to share with all the people. Also, I want to get some money to sustain the costs of the domain and so on. SEO in this is the base.

What I understood is that the first step to increasing the traffic is taken care of SEO. But sometimes the tags and the keywords become more important than the content. This is wrong because you can get visibility, but readers will not understand anything. That is why I decided to add some posts about blogging just sharing what I do. In a simple way without pretending to be a teacher, because I am not. You will find my blogging posts in the category “Blog News”.

What is SEO

SEO means Search Engine Optimization. So it includes all the features that help a website to reach the first places in the results proposed by the search engines like Google, Bing, Yahoo, Safari and so on. Of course, it is not so easy, but the first step is to pay attention to the structure of the post. You need to find a keyword and insert it a certain number of times into the text. Because the search engine checks their presence to see if it is really related to the topic of the title.

In easy words SEO, it makes your post to match with the researches of the people on the internet. So you can appear in the results for certain words. There are a lot of competitors, but if you apply specific rules, changing periodically, you will have more chances to be visible. There are different tools that you can use, but first of all, you should apply a few simple steps.

The strategy

  1. The first action you have to do for SEO is to choose a good name. It optimizes the opportunities to be found easily. How to do it? You have to answer these questions: a) What is the main theme of the blog?  b) What describes your proposal? c) Can I use an essential SEO keyword in the blog’s title or name?  d) Who is my target group?            You can use your name or a word or two that easily reminds to the theme. Get inspired by other blogs active in your field.
  2. Each post has to be written for a specific target group. Pay attention to the language and to the topic, because each category of people needs something specific. But this is not the end, so continue to read.

 Domain and posts

  1. Get a domain with the name you want (according to the point number 1). You will have only your name (without .wordpress, .blogspot…) and this will make results reporting easy. When you create the URL of a post make it as short as possible because search engines prefer short URLs. This because it is easier for the match with the keywords. The date is not necessary for the URL.
  2. If you don’t have much time to create new posts, just optimize the ones you already wrote. How? a) add internal links to relevant or related posts inside your website; b) add images with Alt text, you need to write it when you upload the picture. I suggest you save images with a title that includes the main keyword before to upload them in your blog. Do the same with videos; c) use external links to relevant websites in relation to your content; d) review the title, the tags and meta descriptions to be sure to include keywords for SEO.

Keywords and social media

  1. Adjust the keywords to match the high-priority SEO phrases. They will help you to get a better ranking on search engines. Because they are the main way to indicate the topic. After that, you will be ready to share them again.
  2. Don’t forget to share on social media your posts and the links to read them on your blog. This is part of the SEO, but also the easiest way to direct traffic to your site.

SEO and HTML

In addition to the previous stages, you have to take care of the structure. Therefore pay attention to this tip. Your blog has an Editor in Appearance tool. There are HTML codes for the pages. Don’t forget to include a structured data markup to provide information about a page. You should prepare a schema markup. Therefore follow this example with the details of your website:

<script type=”application/ld+json”>
{ “@context”: “http://schema.org”,
“@type”: “BlogPosting”,
“headline”: “Insert Blog Title Here“,
“image”: “Insert Blog Image URL Here“,
“editor”: “Insert Editor/Author Name Here“,
“genre”: “Theme/Blog Category Here“,
“wordcount”: “Insert Blog Post Word Count Here“,
“publisher”:
{
“@type”: “Organization”,
“name”: “Insert Company Name Here“,
“logo”: “Insert Company Logo Image URL Here
},
“url”: “Insert Blog Post URL Here“,
“datePublished”: “YYYY-MM-DD“,
“dateCreated”: “YYYY-MM-DD“,
“dateModified”: “YYYY-MM-DD“,
“description”: “Insert short description of blog post. Try to keep it around 150-156 characters“,
“articleBody”: “Insert entire blog post here“,
“author”: {
“@type”: “Person”,
“name”: “Insert Author Name
}
}

</script>

 Next SEO tips

In conclusion, I must precise again that this is only the beginning. These steps are important and they are the basic things to do, but there are some other hints that I want to give you, so stay tuned. In the next post, I will write about a great plugin that I have recently started to use. It guides you step by step in SEO writing. It analyzes your content giving you hints on how to improve it. That tool gave me the chance to get more visits and followers. Then you will find also my travel posts with tips about various destinations. Because my blog is always about travel and luxury.