Are you losing the competition on the internet?
It’s normal especially if you have a small business or you are a total beginner that wants to work from home. In both cases, it is really hard to hire an expert digital marketer to keep up with all the latest digital marketing tips.
Don’t worry, this doesn’t mean that you can’t reach great results on the web.
Your weapon is your knowledge. What? You don’t know anything about digital marketing… That’s why you are here. When you will read this article you will get your weapon. You will win your competitors.
Many tips are already spread around, but the ones you will read here are not known by most of your competitors.
Why are these tips so important? Because they work very well. But only if you know how to use them.
1. Eggs In Too Many Baskets
Most of the entrepreneurs who want to work online do a big mistake: do all the steps in only one.
They open many social accounts, then they pay for PPC campaign and they write blog posts.
They don’t do any research about the target group and also, these entrepreneurs don’t have any experience in social media.
Are you familiar with this?
If the answer is yes, stop to do it. Don’t lose other time. A lot of opportunities are waiting for you around the internet. You can make money online, but there are rules to follow. If you try to manage too many new social media accounts all at once, you won’t reach any goal.
The first lesson is: less is more. Focus on primary goals.
Your keyword must be: consistent.
Be consistent on social media to build a loyal following.
Be consistent in SEO to spend less and being visible online.
This is the first tip, but if you follow these simple rules, you will be already ahead in your work.
2. Find Your Space in Social Media
You need a place in social media because most of your clients are there. But also your competitors are in social networks.
How can you be visible among all the profiles, pages and news? You have to be present and to make your pages popular. Otherwise, it will be a disaster.
Focus on the main social media platforms, don’t open too many profiles everywhere.
Then start to be engaged. But if you notice that a platform doesn’t work for you, stop. Pay more attention to the platform able to bring to you more followers and engagement. It has to be a combination between your work and the social media features. You need likes, comments, and shares.
Never bother people who are not engaged with your contents and never waste time on the platform.
The same tips work also for affiliate marketing, not only for companies.
It is not important if you are a company or a single person. If you want to sell online you need to hire influencers or become an influencer. This type of marketing is not new, but it started to increase.
Maybe your competitors know some about it but they probably use this in the wrong way.
Influencer marketing can be a very powerful tool when wielded correctly.
Influencers are the best referrals. So if you are a company they will help you to sell, to reach the people you are searching for.
If you want to be an influencer or to sell online, you need to find a niche, attract followers on social media and interact with them. Genuine engagement will be your passe-partout for the business. People and companies will trust you.
So what can do an influencer with a company?
Google changed the rules and now it decreases a website ranking for promoted backlinks. The guest blogging to sell is an old practice and especially it is not effective. It gives the opposite effect than the one desired.
Do you want to be successful with internet marketing? These are the steps:
What is not changing in the years is the value of the mailing list.
It is valuable and responsive. It helps to sell at least 3 times more than any type of social media post, blog article or landing page.
Then when you collect email addresses, they are yours and you can promote all your products or services. As a company or as an affiliate.
Many companies have mailing lists, but most of them are asking to specialized services to send their messages to the third-party list. This is a mistake because they get unsubscribers and not buyers. You need your own list.
You need a strong social media to help you to collect contacts to have an effective internet marketing. Add a subscriptions’ form on your blog or website. Prepare and send periodically a newsletter.
There is a rule that says that 80% of your success become from 20% of your efforts. This can be applied also to the content you create.
You can use videos, texts, slides, webinars and much more.
What does it mean to apply the 80-20 rule? It’s easy: 80% of your content has to communicate value, and 20% of it must be focused on promotions. The valuable content is original, unique, fresh, relevant, understandable, useful to answer to people’s needs. Your audience can solve a problem with it.
Only 20% will be dedicated to promoting a product or a service, but 80% has to be the engaging part. People will be attracted by the 80% of the work and they will buy thanks to the other 20%.
Most of the bloggers and of the companies do the opposite and they don’t sell anything. Don’t you believe it? Just one information for you: bloggers who work on their contents sell 67% more. This means more money. A great way if you also want to make money from home.
Why should you have a blog?
Business owners and affiliate marketers are still in trouble to handle SEO. It looks hard and the rules change quite often.
It is not important what you think, but surely SEO is still the best way to drive free traffic to your website.
Just writing in the proper way your business name you can get traffic and influence the ranking in the search engines.
To be visible you need to be on the top of the search lists, so SEO it’s the way to get the best positions.
SEO it’s better than any PPC campaign. But now let’s focus on why you should use a long term SEO strategy?
Using keywords you can easily optimize pages and subpages. This is the way to visibility.
Google now doesn’t show in research results at all if a website is not SEO responsive. If you can’t see the pages on all devices, you can’t see it at all.
You don’t need to learn all the SEO strategies and secrets, you need to get the main features and also to use some plugins.
You can hire a specialist, but the cost will be higher and you can save that money just working on it by yourself.
One more thing: SEO it’s a long term strategy, so don’t expect to get traffic immediately.
For example, you want to know how to sell an eBook. You will search that query on the net. Among the top results, you will see all the websites that have related keywords more times in the text. It has to be quite long, and unique.
PPC campaigns are the best choice for many companies and affiliate marketers. They are convinced that spending a lot of money will bring a lot of traffic.
Imagine that you want to sell eBooks online. More traffic doesn’t mean more sales. So what to do?
If you pay for each click and you don’t sell anything, you will just lose money, because you will pay just for visits. No conversions but a lot of costs.
You need a marketing funnel to convince people to buy. What to do? Follow these 3 simple steps:
Remember: visitors of your websites are not buyers, they will become clients after some time, so try to collect their email and post frequent relevant contents.
Enhancing user experience is part of your strategy if you want to sell online.
How can you do it? Use some of the best elements:
Study your audience and ask them questions, also through surveys, so you will have direct feedback.
The key digital marketing tips:
The best way you can get ahead of your competition is to use the tried and true ways of digital marketing properly.
Now you have the tips, what you need more? A free webinar with an affiliate marketing course. You will discover more and especially all the secrets of the selling strategy.
Digital marketing training is a chance for you to get precise notions: