Category Archives: Blogging tools and plugins

This category is dedicated to the reviews I made about the tools and the plugins I used successfully. Some of them are related to SEO, others to boost visibility and there is also something related to the hosting platform. Blogging is cool with the right tools.

Keywords: 1 useful tool for you. Do you want it?

Keywords: success online. The problem for a blogger is to get traffic. How to make people aware of the posts written? How to be visible online? These are the questions I asked myself and the internet. Maybe you did the same. It’s easy to find advice on the web, but not all of them work. Anyway, the focus to get visitors has to be directed to SEO. One of the main elements to get a better position on search engines are the keywords. We need to choose the appropriate ones for the articles. So we have more chances to appears in the results of the researches.

Keywords are just a part of SEO, but maybe the most important. Especially because they feature the post. Cool, we know what we need (we all already knew it)! The real question is: how to find them easily and fastly? When we surf the internet we can use some tools like Google Keywords Planner. For free you can make a research about the words you want to use. You can see the number of people who digit those words as query and also if your “competitors” are using them.

Keywords online

What do you do to search for the perfect keywords? I work on the topic and the post, with a keyword in my mind, then I check out the query on the internet. Maybe you start to surf the web to find out the best ones for your articles. Anyway, we all have some tools. Google Trends helps me to understand what is trendy. Meanwhile, the free online source Ubersuggest, developed by Neil Patel, give me more data about the competitors.

I can search on the website or the app the word. Immediately I read the volume of monthly researches, the combinations with that word and also the competitor websites. Yes, a specific keyword direct traffic to certain addresses. This is great, but… there is a problem. I always need a lot of time to do it. Especially because I have to find different keywords before to catch the right one. You surely have the same problem.

Keywords tools

Online it’s quite easy to find free tools and some paid services that help you to find the proper keywords. In any case, you will spend hours on that. You will have results, but what about to save money and to get benefits? This was my goal: to search for a too that could work on my behalf. Ok, I am not saying that I want a system to do all the work for me, but a tool that can help me to be more efficient.

I already found it! It is called “Keyword Researcher” and it offers great support to any blogger or webmaster. It is finding what you need, but the program suggests also the best options to make your post more visible online. If you use this tool you can get help meanwhile you write because the system uses colors to facilitate you to check if you spread the keywords in the text or not. These elements are only a few of them. Let me explain better the features of the tool and why I am using it.

Keyword Researcher features

To be effective each blogger or webmaster needs a plan. That’s why this program contains a real strategy. You find a guide on the use the allow you not only to use the tool but also to work on your posts and the keywords. Let’s see the features of Keyword Researcher.

FunctionDescription
Search GoogleSearch for Long Tail Keywords on Google.
Search AmazonSearch for Long Tail Keywords on Amazon.
Search YouTubeSearch for Long Tail Keywords on YouTube.
Write SEO-Optimized Content
Use the "Create Content Tab" to write web content and insert the high-value Keywords.
Plan a Content StrategyAssign your Keywords to Articles, and sort your Articles into Categories.
Negative Keyword ListA good Negative Keyword List will ensure that undesirable Keywords don't interfere with your project.
Advanced Keyword SearchWhen you have 1000's of Keywords, you need advanced searching functions to make sense of them.
Assign your Keywords to a White, Grey, and Black ListGroup Keywords into multi-colored lists to keep your project nice and organized.
Keyword TagsCreate custom Keyword Tags and assign them to your favorite Keywords for better sorting.
Import Google Keyword Planner FilesDrag your Google Keyword Planner CSV files right into your project.
Import from Microsoft ExcelImport Keywords and Article Content via Microsoft Excel (XLS) files.
Export to CSV and XLSYou can export your Keywords and Content to many formats, including CSV, XLS, and even a WordPress XML file.

Why I use it

I am using keywords for SEO, but sometimes it’s hard to select the best ones. It’s difficult to understand the ones that work properly to obtain a better ranking on search engines. Using the toll I can let the system work with my criteria and get organized filtered and valuable words. I can easily write SEO optimized articles for the blog and increase the visits to my website.

Since I work on keywords with this tool I multiplied the visit to the blog. WordPress shows how better became my statistics. Every post can reach a bigger number of people and this only improving the SEO. Readers can easily find my posts and I can have a better ranking on Google and Yahoo search engines. The program is not for free but the cost is very low, especially compared to the benefits.

Read out the datasheet and download Keyword Researcher here now

 

 

Blog: revive old posts

Here you have some other tips about the blog. Your blogging life belongs to your activity, but one of your goals is related to the traffic. You need to grow the number of your followers if you want to have success. Actually, I consider increasing the number of readers a result. I mean, why to write if people don’t read the post? But how can they read the articles, if they don’t even know about you and your blog? That’s the question.

SEO is the answer, you need to follow the search engine rules to be more visible on the internet. One of the things you can do with your blog is to revive the old posts? How? There are some steps you need to take into consideration, but mainly you have to do two things. Update them and then share. Easy? Yes, it is, but you have to be careful to do it in the proper way.

Blog: post updating

The first step you have to do is to update the old posts of your blog. Not always it is necessary to write them again, but just to make some change. For instance to remove dates, if it has sense, or to update an image or some information. Remove what it is not useful anymore and replace that. In this case, you will obtain a post ready to be shared again. It becomes interesting and useful especially for the people who haven’t read it.

Are the posts of your blog still valid? Maybe you can add something more because there is some information not available when you wrote the article. So add them in the way you think more proper inside the old post. Keep in mind the needs of your readers and the ones of Google (keywords search). If you have doubts check them on Google Search Console. Them you are ready to share.

Rewrite the old blog posts

Some other posts of your blog are written may be more than one year ago, so you didn’t apply some basic principles. The Google algorithm is changed and you need to consider specific SEO elements and to insert them in your article. In this case, you have to rewrite your blog post. It is the best way to make it visible on the various search engines like Google, Yahoo, Bing and so on.

You need to make your blog post able to answer the biggest number of queries. Before to act check your ranking on Google. Why? Because you don’t have to lose the results acquired. After that work on the post rewriting, the optimization of meta tags, images, and improvement of the internal links. You can also add other sources. The goal is to make a positive transformation of the articles not any more interesting for the search engines.

What to check about old contents

Proceed for steps. First of all use Google Pagespeed Insight. It gives you an overview of the problems that your website can have. The tool explains you also the improvement and the solutions to adopt. The time to charge a person is obviously one of the most important features to get traffic. Then check the links, because maybe some of them are not any more valid. Use wave.webaim.org to verify the links.

Drive traffic to the refreshed contents

Now it is time to attract visitors. You got followers during the past months or years and maybe they lost your first posts. So you have to propose your revived articles to them. How? Share them on your social profiles, send push to subscribed followers and promote the posts with a newsletter. Google will read your posts, so in next days you will get visits to those articles. Don’t forget to optimize Title, tags, and meta description. Yoast Seo can help you.

Delete what is unuseful

You should have a plan to publish your articles, but time to time it happens to post something by chance. If it doesn’t make any more sense or if these contents are not useful, you have to delete them. Keep only what is part of your SEO goals. The strategy has to be clear and what it is not part of it, has to be removed. Keep this tip in mind, because the traffic to your blog depends also on that element. For example, if you post wishes and press releases, the attention lasts for a few days.

Last tips

I can suggest you post fewer articles, but to take care of their structure. If you have doubts about the post to cancel, ask an SEO expert. Because you can have damages instead of benefits. Before to write new text, check the old one, so you can use all the resources. You have to maximize the results. This is something I learned recently and I am working on it. I am having the first results.

Yoast Seo: your next plugin

I want to continue to write about SEO, that is the most important feature to grow your blog. A few months ago I installed a new plugin to my WordPress: Yoast Seo. It is very important to take care of the contents and of the keywords to get more visibility on search engines. To find new followers we need to consider many aspects. Seo it is the basic one, but it includes many rules. Only if you follow all of them you can reach your goal.

That is why it is useful to have a plugin that helps you to check carefully each aspect of your post before to publish it. This is what Yoast Seo does. I was searching for something like that and I started to surf the internet. The answer came quite fast because it looks like Yoast Seo is the best program in its field. Maybe you already know and use it. If not I suggest you install it, as I did.

The benefits of Yoast SEO

The free version that I am using is a bomb. I noticed some improvements to my blog because I got more traffic. Yoast Seo didn’t give me the chance to be at the first places of the search results, but surely it brought me more visibility. It is not the plugin that catches visitors, but with the tips and the tools, it gives the chance to climb the ranking on the search engines. Adjusting the contents to the Seo rules I can easily match with the keywords searched by people.

If you want to improve your blog posts, Yoast Seo is one of the best plugins you need. What it does for you. I want to go deep into the single benefits, but before I want to specify that it is an instrument, so it doesn’t do the job in your place. You need to work hard to prepare the articles. Keep it in your mind because you can get benefits if you unite your activity to the one made by Yoast Seo.

Yoast Seo for bloggers

The free version of Yoast Seo has a lot of features:

a) it gives the keyword optimization for one keyword or for a key phrase;

b) there is a Google preview;

c) Yoast Seo check the readability with the calculation of the Flesch Reading Ease Score;

d) for every single page on the blog I can determine the taxonomy, starting from the choice of the primary category for each post;

e) there is the chance to work on canonical URLs to avoid the duplication of content, that usually confuses Google;

f) as you know WordPress now offers the option to work with the classic editor and with the Gutenberg system. Yoast Seo works with both;

g) even if you are not expert about the blog management and you don’t know what robots.txt, .htaccess files, permalink, and sitemaps are, it checks all the technical stuff. This makes you sure that everything works properly;

h) every 2 weeks Yoast Seo is updated to match with Google’s algorithm, in this way it helps you to get ready to match with the Google’s rules.

Yoast Seo Premium

 Like all this type of services, it offers a Premium version with more tools and a fee. I am considering now to upgrade in order to get more benefits. The cost is 79 Euro per year for one website. It is not too much considering the support received by this program. What does it guarantee more than the free version? Now I am going to answer this question.

a) the keyword optimization includes more keyword and key phrases, plus synonyms and related keywords in all word forms;

b) Yoast Seo Premium gives you the preview of your page  not only on Google but also on Facebook and Twitter;

c) for the internal links adding it gives you some suggestions in relation to the best-related posts;

d) the plugin shows the 5 word or phrases more use on your pages, in order to check if they match with the chosen keywords;

e) Yoast Seo Premium offers a redirect from the old URLs to the new ones avoiding the error 404 Not Found page;

f) you have the chance to export a CSV file to have an overview of the keywords and Seo score

g) in the end they give you 24/7 support and they give you a version without any ads.

Readability and focus keywords

The free version of Yoast Seo is going to check many elements and when you finished writing a post you can see the results. The plugin underlines what is good and what has to be improved or solved. What are the main elements analyzed?

Readability:

a) Flesch Reading Ease

b) Passive voice

c) Consecutive Sentences

d) Subheading distribution

e) Paragraph length

f) Sentence length

g) Transition words

 

Focus keywords:

a) Outbound links

b) Internal links

c) Keyphrase in introduction

d) Keyphrase length

e) Keyphrase density

f) Keyphrase in the meta description

g) Meta description length

h) Previously used keyphrase

i) Keyphrase in subheading

l) Image alt attributes

m) Text length

n) Keyphrase in the title

o) SEO title width

p) Keyphrase in slug

 

 

Conclusions

I am not an expert, but I am strongly convinced to suggest you the use of Yoast Seo by my direct experience. There are the main points in the post, but if you want to go deep, I will be happy to answer your questions. As much as I can with my small competences, I will be glad to give you more details. Feel free to write your doubts and questions in the comments. Also, if you want to add more from your experience and knowledge do it in the comments.

Don’t forget that plugins are very important because they allow you to get a lot of benefits. But Seo is the first step. I tried Yoast Seo and also others, but this one is really the only one, I think, perfect for all bloggers. You want a good result in growing the traffic to your website, therefore you need to focus on Google’s algorithm. This plugin will allow you to set up your post for the search engines. You have to work on content anyway. Then I will share something also about social networks.

SEO: the keyword for the blog

Today I want to start a new series of posts not about travel, but about blogging. My first article will be SEO. An anacronym that every blog should contain. Before to go into the topic I want to explain something else. It is somehow related, don’t worry. Maybe you remember what I wrote as a goal for my the New Year: to add some posts about blogging life. This comes from different messages got from some of you.

The ones who wrote were asking some tips on how to increase visitors and visits number or how to use certain plugins. Well, I am not an expert at all and surely some of you are more aware of the use of WordPress or the internet in general. But since I am learning step by step, after one year of direct experience I can share what I did. Because reading a lot of technical articles I noticed that it is not always so clear. SEO is maybe the reason.

My research on SEO

 It is full of bloggers who explain what to do and how to obtain traffic, but most of them write directly to experts. Some others direct you to services that are not free to get a percentage. We all can easily understand the reasons and we have to admit it: we want to become famous, make money in sharing our experience and so on. I personally like to talk about my travel, but surely I would love to share with all the people. Also, I want to get some money to sustain the costs of the domain and so on. SEO in this is the base.

What I understood is that the first step to increasing the traffic is taken care of SEO. But sometimes the tags and the keywords become more important than the content. This is wrong because you can get visibility, but readers will not understand anything. That is why I decided to add some posts about blogging just sharing what I do. In a simple way without pretending to be a teacher, because I am not. You will find my blogging posts in the category “Blog News”.

What is SEO

SEO means Search Engine Optimization. So it includes all the features that help a website to reach the first places in the results proposed by the search engines like Google, Bing, Yahoo, Safari and so on. Of course, it is not so easy, but the first step is to pay attention to the structure of the post. You need to find a keyword and insert it a certain number of times into the text. Because the search engine checks their presence to see if it is really related to the topic of the title.

In easy words SEO, it makes your post to match with the researches of the people on the internet. So you can appear in the results for certain words. There are a lot of competitors, but if you apply specific rules, changing periodically, you will have more chances to be visible. There are different tools that you can use, but first of all, you should apply a few simple steps.

The strategy

  1. The first action you have to do for SEO is to choose a good name. It optimizes the opportunities to be found easily. How to do it? You have to answer these questions: a) What is the main theme of the blog?  b) What describes your proposal? c) Can I use an essential SEO keyword in the blog’s title or name?  d) Who is my target group?            You can use your name or a word or two that easily reminds to the theme. Get inspired by other blogs active in your field.
  2. Each post has to be written for a specific target group. Pay attention to the language and to the topic, because each category of people needs something specific. But this is not the end, so continue to read.

 Domain and posts

  1. Get a domain with the name you want (according to the point number 1). You will have only your name (without .wordpress, .blogspot…) and this will make results reporting easy. When you create the URL of a post make it as short as possible because search engines prefer short URLs. This because it is easier for the match with the keywords. The date is not necessary for the URL.
  2. If you don’t have much time to create new posts, just optimize the ones you already wrote. How? a) add internal links to relevant or related posts inside your website; b) add images with Alt text, you need to write it when you upload the picture. I suggest you save images with a title that includes the main keyword before to upload them in your blog. Do the same with videos; c) use external links to relevant websites in relation to your content; d) review the title, the tags and meta descriptions to be sure to include keywords for SEO.

Keywords and social media

  1. Adjust the keywords to match the high-priority SEO phrases. They will help you to get a better ranking on search engines. Because they are the main way to indicate the topic. After that, you will be ready to share them again.
  2. Don’t forget to share on social media your posts and the links to read them on your blog. This is part of the SEO, but also the easiest way to direct traffic to your site.

SEO and HTML

In addition to the previous stages, you have to take care of the structure. Therefore pay attention to this tip. Your blog has an Editor in Appearance tool. There are HTML codes for the pages. Don’t forget to include a structured data markup to provide information about a page. You should prepare a schema markup. Therefore follow this example with the details of your website:

<script type=”application/ld+json”>
{ “@context”: “http://schema.org”,
“@type”: “BlogPosting”,
“headline”: “Insert Blog Title Here“,
“image”: “Insert Blog Image URL Here“,
“editor”: “Insert Editor/Author Name Here“,
“genre”: “Theme/Blog Category Here“,
“wordcount”: “Insert Blog Post Word Count Here“,
“publisher”:
{
“@type”: “Organization”,
“name”: “Insert Company Name Here“,
“logo”: “Insert Company Logo Image URL Here
},
“url”: “Insert Blog Post URL Here“,
“datePublished”: “YYYY-MM-DD“,
“dateCreated”: “YYYY-MM-DD“,
“dateModified”: “YYYY-MM-DD“,
“description”: “Insert short description of blog post. Try to keep it around 150-156 characters“,
“articleBody”: “Insert entire blog post here“,
“author”: {
“@type”: “Person”,
“name”: “Insert Author Name
}
}

</script>

 Next SEO tips

In conclusion, I must precise again that this is only the beginning. These steps are important and they are the basic things to do, but there are some other hints that I want to give you, so stay tuned. In the next post, I will write about a great plugin that I have recently started to use. It guides you step by step in SEO writing. It analyzes your content giving you hints on how to improve it. That tool gave me the chance to get more visits and followers. Then you will find also my travel posts with tips about various destinations. Because my blog is always about travel and luxury.