Did you know nearly 58.4% of the global population is on social media and spends an average of two hours and 27 minutes a day? This has ramp up the flow of new opportunities to use social media for both influencers and businesses.
Staying on top of social media trends, including marketing trends, can help individuals and businesses attract their relevant audiences and convert them into potential customers.
So, if you’re wondering how to leverage social media in 2023, here are some of the latest trends to keep an eye on.
#1 ‘Edutainment’ Content Is All the Rage
Edutainment content is not limited to kids anymore. Brands and influencers tapped into the value of generating informative yet entertaining content for their audience. Thanks to the rise of short-form videos like reels and IGTV, it gives a perfect space for tutorials, fun facts, and explainer videos to run on social media.
If you’re a tech lover who makes videos on technology, such as basic iPhone hacks, you can take help from online blogs like https://setapp.com/how-to/how-to-put-your-iphone-or-ipad-into-dfu-mode and create informative content. This will allow your audience to learn the basics of iPhone usage.
#2 Social Commerce Will Expand
Online shopping from social media platforms is already popular and will become the norm in the coming years. In fact, as per a report of Sprout Social, 98% of consumers wish to buy products from social sites.
For this, both small and large-scale businesses should prioritize having as few clicks as possible. To achieve this, keep the focus on selling the most popular products rather than launching a full storefront.
#3 Augmented Reality Is On the Rise
Technologies like augmented reality (AR) and virtual reality (VR) have made the social media world more engaging through integration. Although the use of VR is still in its fancy, social channels like Snapchat and Instagram have integrated VR to enhance its visuals.
You must be familiar with the Snapchat feature, where its photo filters turn people into animals or other appearance alterations. That’s simply because of AR.
#4 Influencer Marketing Will Go Mainstream
Although influencer marketing is already popular, it’s only going to rise. Businesses should invest in influencer marketing since it’s cheaper than other forms of advertising. Plus, when done right, it delivers attractive results, as well.
Recent data shows that 95% of marketers report influencer marketing to be effective in generating leads. Besides, it can help brands increase customer engagement and promote customer loyalty.
#5 Companies Will Make Use of Social Listening
Brands use social media to gather data and insights. They use social listening tools like HubSpot and Hootsuite to study the consumer world and monitor conversations to understand consumer reactions and behavior.
This enables companies to understand the impact of marketing campaigns and other important insights on customer wants and needs.
To Wrap It Up
Trends are the spice of the social media world, which benefits not only customers but businesses, as well. If you’re wondering how to embed these trends into your annual marketing plan, it is crucial that you develop a solid social media strategy.
#This is a sponsored post with genuine information and opinion.